Verified with Google PageSpeed Insights. Re-run any of these yourself at pagespeed.web.dev — we publish the URLs and dates.
Organic traffic drives your pipeline. Before we write a line of code, we build the full URL inventory, the 301 redirect map, and metadata and schema parity. Search equity survives because it is protected by process — not by hope.
Failed Core Web Vitals, plugin sprawl, a theme nobody wants to touch. You have already tried fixing. What you need now is the migration done once, properly, by people who have shipped it before.
The partner who scopes your migration is the engineer who builds it. Named owner, written scope, milestones you can hold us to, and a staging environment you review before anything goes live.
Our pricing ranges, our timelines, and our performance results are published on this page — before you ever get on a call. Nothing here requires you to take our word for it.
Proof, not promises
Both case studies below are live, in production, and linked. We publish what was measured, when, and on which URL.
Next.js · WordPress API · education directory
A directory of 300+ Oxford, Cambridge, and global summer programs — WordPress as the CMS via API, Next.js as the public front end, with performance targets set before development.
Next.js · PostgreSQL · Airtable · WordPress API
A two-sided directory platform for 100+ accredited camps: PostgreSQL application data, Airtable-managed operations, and a WordPress API-powered blog — the exact hybrid architecture most migrations land on.
We build on both sides of this migration. Our WordPress work — like the custom booking platform for Travellers Autobarn — is why we can move your content out safely, and why we will tell you honestly if migration is not the right call yet.
URL inventory from Search Console, plugin and integration map, content model documentation, and a written scope with line items. If an agency quotes your migration without this, they are guessing.
Every indexable URL mapped to its destination before development starts. Canonicals, metadata, and structured data catalogued so nothing is lost in the rebuild.
Component-level rebuild on Next.js — static generation or ISR by default, WPGraphQL or REST as scoped, and Draft Mode so your editors preview content before publishing.
Staging review, redirect QA, schema verification, and a launch checklist. DNS flips only when everything passes — parallel hosting keeps the old site as a safety net.
Search Console watch on indexation, rankings, and crawl errors after launch. A migration is finished when your organic traffic is stable — not when the code deploys.
Search & AI visibility
Buyers now find agencies through AI assistants as often as search results. Every migration ships with technical SEO and GEO (Generative Engine Optimization) — and we practice both on this very site.
Transparent pricing
Real ranges from delivered projects. Final scope is confirmed in writing after discovery — minimum engagement $10,000.
| Project size | Typical range | Timeline |
|---|---|---|
| Small site (up to 20 pages) | $10,000–$18,000 | 6–10 weeks |
| Medium site (20–100 pages) | $18,000–$38,000 | 10–16 weeks |
| Large / complex (100+ pages, WooCommerce, integrations) | $38,000–$75,000+ | 4–6+ months |
Full cost drivers and what a serious quote must include: WordPress to Next.js migration cost guide.
Proof in production
Performance metrics were verified using Google PageSpeed Insights (powered by Lighthouse). We publish those results for our own Next.js site and for client work in production—what was measured, when, and on which URL—so you can re-run the tests yourself before we talk.
Our studio site
www.devcritters.com/ · May 18, 2026 · PageSpeed Insights desktop
Client delivery example
Oxbridge Summer Courses · April 2026 · PageSpeed Insights mobile
Target: 90+ across Performance, SEO, and Best Practices on every launch—with Accessibility audits on each build. Accessibility is currently 93 on our marketing site; we are tightening nav semantics to reach 100.
Not when it is handled properly. We build the 301 redirect map before development starts, preserve metadata and structured data, and monitor Search Console for 30–90 days after launch. Rankings typically stabilise within weeks on a well-run migration.
Most business migrations land between $10,000 and $50,000. Small sites (up to 20 pages) run $10k–$18k, medium sites (20–100 pages) $18k–$38k, and large or WooCommerce-heavy builds $38k–$75k+. Every engagement is scoped in writing before work begins.
Small sites take 6–10 weeks, medium sites 10–16 weeks, and large or complex platforms 4–6+ months. Content migration and redirect QA usually take longer than the React build itself.
No. With headless WordPress your team keeps the admin they know — WordPress stays the CMS, Next.js serves the public site. If WordPress itself is the problem, we can migrate content to Sanity or Contentful instead. We recommend the path that fits your workflow during discovery.
GEO (Generative Engine Optimization) makes your site discoverable and citable by AI assistants — llms.txt profiles, entity JSON-LD, FAQ structure, and AI crawler policy. It is included in every migration alongside technical SEO, and we practice it on this very site.
Yes. We deliver remotely for US and international brands, with overlap on US working hours, a named owner on every engagement, and scope defined in writing. Our published case studies and PageSpeed results are verifiable before you commit.
Our own site scores 99 Performance and 100 SEO on PageSpeed Insights, and client work such as Oxbridge Summer Courses passed mobile Core Web Vitals with LCP 1.8s and CLS 0.01. Every report can be re-run independently at pagespeed.web.dev.
Share your URL, your goals, and your timeline. A named partner reviews every brief and responds within one business day — including when the honest answer is that you should not migrate yet.
